Many VR in startups, unreal dimension it’s hard not to cause attention, recalling their action in 2016 the past few months, you may be like me asked, “what kind of company is this? ”
In March, the magic dimension with new front EPPs signed a strategic cooperation framework agreement, the latter began to enter the VR/AR game industry;
In April, invest in a VR game made up of members in China, Britain and the United States–PHONOM GAMES development company; investment Beijing vision network technology limited (Phantom VR), the company has created VR shooting game of the VR field, and focus on creating online VR experience;
In May, the investment is located in the heart of Wonderland information technology company;
In June, and the magic fish-strange dream reached a cooperation, signed a business cooperation agreement on the VR system; Moschino Galaxy S5
In July, wild strawberries film; and Korea e-News Corp has signed for virtual reality projects between China and Korea in development cooperation agreements;
However, the magic dimension for these might only be a small part of the plan. The company was established in 2015, whether mobile VR, VR, is covering the games, film and television content, or even offline VR experience solutions, they are involved, or get involved in upstream and downstream companies, participate in investments.
So, in a three-story independence building seen when CEO Liu Rui, I immediately said, “as a start-up company, in the case of not financing, why is it so powerful? “Liu Rui said with a smile, almost everyone interviewed asked the question,” we didn’t leave angel round of financing, funds financed by the partners. Financing is not in a hurry, then there are plans to develop their own funds, which require large amounts of capital. ”
What does the company want to do?
Once in the Tencent interactive entertainment and mobile Internet business group, Liu Rui, very early into the game industry, 08 from Tencent, has his own business since, from the end of tour, tour to swim on the page, the game industry enough to understand. Out of business, she did not immediately join the VR until 2014, Oculus Facebook with 2 billion investment company, it clearly gives entrepreneurs, including her confidence was studied for about half a year after the market, the end of 2015, she chose to return to VR.
Though Liu Rui with gaming market, but the core is not a VR game, this is because the “VR industry chain of this emerging industry are not perfect, and raw materials is relatively weak on platforms and pave the way for the whole industry needs people, so we have chosen ecology. ”
In events large and small, or lecture Forum, the “eco-” the word often appears, for now, HTC with Vive full of experience, appears to be the only one “eco” company. Liu Rui but do not believe that
“HTC is a hardware company, lack of content. Before they had been using Steam, Taiwan now want to do this, but the content is not available, and they want to introduce many with our portfolio companies to talk about before. ”
Obviously, to do ecological, platform is essential. It is undeniable that Steam is the HTC Advantage occupy high ground, but HTC has had some limitations, launch seems to confirm Liu Rui views Viveport. But a platform more than HTC, VR hardware vendors, mirror, like a storm-Peng, released soon after on the line corresponding to the content platform, because “users after he bought the device to see what vendors have to do platform, money investment projects, buy some content. “On the other hand, the traditional content platform provider, such as aiqi Visual Arts, music, YouTube, has launched VR video platform.
“If a middle and a lower platform is sound and does not need to do this thing. But not a monopoly platform supports a full range of technology and services, we can only do it by yourself. And we all do hardware and ecological reasons, is based on industrial chain is immature, if as strong as our PC platforms like Steam, they will cooperate with us. ”
Liu Rui’s voice gently calm, reveal the firm.
VR games aside or not, “you can do the traditional video platform? They were already high popularity “, I asked.
“Traditional video site it’s hard to go to the VR video, their CND costs are very high, the conversion on the VR, CND 4-5 times the cost as a whole can hardly be profitable, mainly to test the waters. ”
Meanwhile Liu Rui explained the company’s technological advantage.
GoPro shoot VR video quality low level is not high, there are not up to the standard of virtual reality, none of global technical standards make this, including sound field simulation, VR film language. Specific techniques include extracting technology, can significantly reduce the cost of CND; filming technology, designed specifically for the VR shooting “m-systems” (it is understood that developed by wild strawberries film of their investment); made of 3D engines present scheduling technology, improve the efficiency of shooting, and reduce risk.
Why do offline experience?
Customer experience four people online
As noted above, they are also involved in the online experience, which is the focus of this year’s business.
Offline experience, they offer two kinds of system solutions, VR Venga online entertainment platform, respectively, more than 200 square meters in size, the main high-end crowd, and VR Come smaller store, for a broader audience. This year, they focused on the line, hoping to precipitate out “brand products”, do it online, especially the PC-side content to play to a very high, and now there’s no product to reach this level. Moschino Galaxy Case
As we can see, the VR online store this year, expanding at a very fast speed, Beijing shopping malls everywhere can discover VR experience, turn to offline experience many VR team, hoping to occupy the market opportunity, it makes me question: Magic dimension also attracts the big cake?
Liu Rui, said such a heavy sight to experience, is “below the line is best for user education, users without eyeglasses case, the line is hard to do on education. “In my questioning, she confessed,
“Offline platform for businesses to use almost no money, profits to operators and content, because you want them to live, live well, make profits out. ”
“Magic dimension do you want to earn money? ”
“We want users, industry chain unsound case, shop to make way for the clubs first to be able to survive, he was able to profit in this, constantly upgrading products, equipment and opening bigger stores. Also, make a game can earn money, only the second game, we do not do this thing, good content is not very great benefit, would soon die. ”
However, “moving head on and offline hardware there is profit, like Magic VR products. ”
With so many businesses, Liu Rui said, “is the core business of the last platform, Peel open chain business modules, all operated by subsidiaries. “After the mobile download application MeWoo, I found mainly panoramic video, with some homemade play. It is understood that they are PC-side platform and online distribution platforms, and also on the PC side can access other PC as SteamVR.
On whether financing, she said “there are a lot of investors are talking about investing, there may be financed next year” in a tone of slightly happy, also with a little helpless, her “official products prior to the launch of the platform, do not rush into big money, money now fully able to support a team of 200. ”
The Transcendent game pictures
End of the interview, Liu Rui hurried to receive VIP customers. Experience the rooms they installed four HTC Vive, four-person multiplayer of the Transcendent. In this game, players work in components for the blue team and red team, total handle in the game was designed to be a bow and arrow, the two teams by shooting up in the air, the Blue Crystal, or other props, score, while the other was hit by arrows will be killed, the last team finished with the highest score wins. Indeed, this game can make people feel “play” happy. Liu Rui said that recently held the game e-sports. Site can see that customer experience is good.
However, I still think that Liu Rui “platform”, bearing the ambition of the whole company, but very abstract, Liu Rui said, “that’s right, waiting for us to release specific product, you know, sell well now. “Her hope is that” all companies together to create good content to the user, not to earn this money, it would be six months, the market will be back, and now, with the United States make global share. ”